https://www.zoerockson.com/zoerockson/projects daily 1.0 2026-01-07 https://images.squarespace-cdn.com/content/v1/5839dbfb03596e128eff8616/1485520688013-KGL0MHJCTJZXOOE54BXC/GWR-256-leisure-customers.jpg Hey, I'm Zoe! https://images.squarespace-cdn.com/content/v1/5839dbfb03596e128eff8616/1485542244106-68M3O3920D3WNZ5LZGUQ/Teach_First_126.jpg Hey, I'm Zoe! https://images.squarespace-cdn.com/content/v1/5839dbfb03596e128eff8616/1531068756237-AJNAMFVL391RZJAH1PBN/BG_UKH_IMG_14_ENG%2BCUST_RGB_96dpi_RT_.jpg Hey, I'm Zoe! The process of buying a boiler was very much offline – a customers home needs to be assessed to get a boiler price. The team were tasked to create an online journey to allow customers to purchase their boilers online (without an assessment) while increasing/maintaining sales conversion. https://images.squarespace-cdn.com/content/v1/5839dbfb03596e128eff8616/1537033948530-4XZ1YONZ3BP4GIC240CQ/IMG_8221.JPG Hey, I'm Zoe! Tesco are updating the devices their employees use to collect items for online shopping orders. While updating the devices they want to improve the system used. I worked with Webcredible to understand the current application and where the pain-points and opportunities lie. We started by mapping out the current journeys. We then visited a Tesco warehouse and superstore. Here we observed 11 Tesco employees using the current device. https://images.squarespace-cdn.com/content/v1/5839dbfb03596e128eff8616/1590835307257-69YGPPSKJS8CU99ZQJD9/80464471_185827185806448_406524061286981899_n.jpg Hey, I'm Zoe! https://images.squarespace-cdn.com/content/v1/5839dbfb03596e128eff8616/1591282699887-H2V7ETKDNYX9HZ7GNYYG/ee_header_image_app_product_designer.png Hey, I'm Zoe! https://www.zoerockson.com/about daily 0.75 2020-05-31